Your music marketing, on a loop.
Get seen, get talking, keep the fans. It runs while you make music.
- Get seen
- Get talking
- Slide in
- Keep them
- Optimise + build
How it works
One clip in. New fans out.
- 01
Get seen
Your clips go out with fresh hooks as trial reels to non-followers, every day.
- 02
Get talking
Every comment gets a reply in your voice.
- 03
Slide in
Someone comments a word and your song lands in their DMs.
- 04
Keep them
Fans leave their email, so the list is yours.
- 05
Optimise + build
OffHand finds what worked and builds your next reels from it.
Then round again, a little better each time.
What's a trial reel?
A reel Instagram shows to people who don't follow you yet. It skips your followers and never lands on your grid.
Your followers
Don't see it
Nothing extra on your feed, so you never annoy the people who already follow you.
wait for it
Non-followers
See it first
Instagram shows it to people who have never heard your music. That's how new audiences find you.
If one does really well, you can still share it with your followers later.
Your week, planned for you.
Drop in your clips. Every reel and post finds its own slot on the calendar.
- 9:00 to 17:00, every two hours
- Up to five trial reels a day
- Nothing posts until you press Schedule
Your next fan is scrolling right now.
Start free“I built it so I could spend more time making art and less time distracted by posting on social media.”